Your directory profiles
Psychology Today and similar directories run on short bios. Prompt the AI with your specialties, your tone, and the word count. Then edit until it sounds like you on a good day. Nobody books a profile that reads like a textbook.
Website service pages
One page per service. Give the AI the service name, who it helps, and what a first session looks like. You get a draft in a minute. You add the warmth. Warmth is the part clients actually feel.
Blog and newsletter ideas
Stuck for topics? Ask for twenty ideas tied to the seasons of practice life: back to school, the holidays, the new year. Pick three. Write those. Consistency beats brilliance in content.
Referral outreach
A short letter to local physicians and schools beats silence. AI drafts it. You personalize the first line. That first line is the whole point, so make it specific and human.
The taste rule
AI writes the draft. You make the decisions. If a sentence does not sound like you, cut it. Your voice is the brand. The AI is the intern.
Check your board's advertising rules
Marketing rules for therapists vary by state and licensing board. AI can draft copy, but you are responsible for making sure it complies with your board's advertising rules. When in doubt, keep claims modest and factual. This is general information, not legal advice.
Questions, answered
Will AI-written marketing sound like me?
Only if you edit it. Use AI for the draft, then rewrite the lines that matter in your own voice. Readers remember voice, not volume.
Can AI write my whole website?
It can draft every page. You should still review each one. Your website is often the first impression. Make it yours.
Is it ethical to use AI for marketing copy?
Using a tool to draft your own honest copy is standard practice. What matters is truthfulness: only claim what is true about your practice.